Is Chupa Chups just a candy?

kiwiarts_admin — Thu, 06 Jul 2023 10:53:29 +0000

In 1958, Enric Bernat, the founder of the Spanish company Chupa Chups, came up with a candy idea that let parents not worry about kids dirtying their clothes again. It’s a candy on a stick. At first, Bernat thought of calling it ‘Gol’ (which means ‘Goal’), imagining the candy like a ball and the mouth like a goalpost.

Later, a new name emerged. It comes from ‘Chupar,’ which in Spanish means the verb ‘to suck.’ The company’s first slogan was ‘És rodó i dura molt, Chupa Chups,’ which translates from Catalan as ‘It’s round and lasts a long time, Chupa Chups.

In 1961, Bernat asked Salvador Dalí to come up with a new logo. The legend says he created the logo in just 1 hour. He placed ‘Chupa Chups’ inside a daisy. The logo was also different in its position – not on the side, but on top of the candy, making it more visible.

The artist was inspired by the colors of the Spanish flag for his choice of colors. In 1988, there was a logo rebranding. Designers outlined the daisy several times, while keeping the overall concept intact. They unified the typography style.

In the late 60s, the candy on a stick started to appear beyond the country’s borders. Within 10 more years, the candy were known all around the world: in the USA, the UK, Japan, Europe.

At the end of the 20th century, Chupa-Chups became a target of the sexual revolution , making people think about it in two different ways. Because of this, the creators of the company’s advertising campaign decided to release controversial advertisements.

Chupa Chups company has always been known for not only controversial but realy creative and talented advertising. Here’s a small collection of what I find most interesting about Chupa Chups company.

There was an interesting case related to the company.

The head coach of the football club “Barcelona,” Johan Cruyff, didn’t advertise Chupa Chups. He quit smoking when he had heart problems. Fans started noticing that instead of a cigarette, the coach was constantly sucking on a Chupa Chups lollipop. Since that moment, candy sales in Spain grew sevenfold! Since then, Chupa Chups has been known for its popular and extensive anti-smoking campaigns.

Henri de Toulouse-Lautrec- French painter

kiwiarts_admin — Thu, 06 Jul 2023 10:45:34 +0000

Henri Toulouse-Lautrec (1864–1901) was a brilliant artist, avant-gardist, and post-impressionist. Henri de Toulouse-Lautrec’s art could be described as ‘amoral’ – his paintings showcased the nightlife of poor neighborhoods in Paris, preparing prostitutes for work, dancers and clowns sipping drinks, adjusting stockings before taking the stage. The master was born into a very wealthy and well-known family, inheriting a noble title by birthright, and was intended by his father to lead a life filled with horse riding, hunting, and balls, becoming a surgeon or athlete. But fate had a different plan – an incurable disease discovered at a young age forever closed the door to an active lifestyle, and his talent as an artist defined his pursuit for the rest of his days. In childhood, he broke his hip.

Henri de Toulouse-Lautrec

After months, he recovered… but a year later, he fell and broke his other leg. The boy had thin and fragile bones, which healed poorly. Since then, his legs began to lag in growth from his body, and the handsome child turned into an ungainly teenager. The artist’s talent emerged around the same time, and the young man actively pursued its development… but not quite in the way that was expected of him. He could have gotten an amazing education, graduated from the finest schools in France and Europe, as he had plenty of money from his parents. However, he didn’t study for long — he learned the basics and then began experimenting with his own style.

Bordello? So what? Nowhere else do I feel more comfortable.

Henri Toulouse-Lautrec

artist

He fell in love with Montmartre. The artist was enchanted by the poor district of Paris, the heart of the city’s nightlife. In 1884, he began to live in cabarets, bars, and public houses. His mother was extremely worried about these decisions. And she turned out to be right — Henri started drinking a lot of alcohol, and in the brothels, he painted the everyday lives of prostitutes.

He was an outsider and gravitated towards others who were also outsiders. He saw and painted scenes of lesbian love. (This was common among prostitutes.) He painted girls engaged in everyday tasks, but never their clients. The artist genuinely cared about and empathized with them. He ate with them, brought them various treats. He comforted them. They treated him like family. The artist remembered all the girls’ birthdays, gave them presents. He knew their secrets, he was their friend

Jane Avril 1893

'Moulin Rouge'

Poster for the cabaret 'Divan Japanaise'

He was a very productive artist and the founder of the poster genre. He used unexpected techniques that no one had used before him. Silhouette in posters, stylized images, bold composition, limited color palette. He cropped the head of the singer in the ‘Japanese Sofa’ poster.

Critics were not very supportive of the master’s work. His innovative techniques, unusual colors, and strong influence of Japanese art seemed like a “hollow endeavor and a desire for a cheap effect of novelty” to European art experts.

The artist had a tremendous number of commissions. However, it was only after his death that Toulouse-Lautrec received recognition from the official art world, and his works became a starting point for the Art Nouveau painting

illustrators –

Is Chupa Chups just a candy?

Henri de Toulouse-Lautrec- French painter